Insights
Editorial notes with a point of view.
What we learn in every engagement comes back here: theses on cloud, applied AI, digital marketing and transformation. No generic content, no clickbait.
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Why your cloud bill keeps growing (and why late FinOps won't fix it)
Notes on migration waves, legacy contracts and the fight for unit cost.
The AI pilot that defends itself in committee
How to choose a case with incremental margin and shield it with guardrails before the first prompt.
Dirty tracking, imaginary pipeline
Three broken tracking patterns we found in B2B CRMs and why they persist after three agencies.
Editorial discovery: what changes when you rewrite the problem
Narrated case: how a three-week discovery reduced the backlog by 40% and moved the adoption metric.
Leaving the data center without apologizing
Data center exit plan: by domain, with clear criteria and no executive theatrics.
What metric does the CFO sign off on in an AI project?
An honest conversation about success metrics and why "tokens consumed" is not one.